The Payments Landscape In B2B Embedded Finance

I’ve written about the relentless push of model companies into the application tier. Traditional moats in enterprise software are weakening as models enable workflow automation, memory management, and multi-agent orchestration.

Engineers felt it first. A few years ago, the productivity conversation in software development centered on writing code faster. Developers used AI assistants to autocomplete functions, generate boilerplate, and debug errors. The promise was simple: better tools = faster work.